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Declan Dunn - Founder of Dunn Direct Media

Declan Dunn is the founder of the only Internet Marketing System proven in companies large and small, The Dunn Direct Media System, which empowers businesses globally online. Dunn Direct Media has helped many small businesses as well as larger companies, such as American Express, Network Solutions, Priceline, One World Live, JingleGram, Intel, Office Max, PBS, ABC, Travelocity and Toshiba.

Dunn Direct Media is the 21st century form of direct marketing. Direct media means using audio, video, and traditional direct marketing to generate leads and sales. It is drawn from Dunn's 14 years of experience creating results for clients of all sizes. Instead of theories, Dunn Direct Media plugs you into the same system used by the Fortune 1000's to dramatically improve sales.

Professional History

  • Dunn Direct Media
    CEO: 2004-present

  • ADNet International
    CEO: 1998 to 2004

  • Inetdesign
    Multimedia Design and Development
    CEO: 1988 to 1998

Summary of Capabilities

  • Develops direct media campaigns using audio, video, and strategic viral marketing campaigns to invite visitors to spread the word. One site generates 6 million visitors a year driven by the power of the audience, it's passion, content, and most importantly, control. Recent project to check out is the FunMoneyGood network.
  • Consistently pinpoints Internet Trends 6-12 months ahead of major media through proprietary research and online surveys, evaluations, and interviews based on merging the technical needs with practical marketing support.
  • Strategizes with businesses to maximize value of online customer acquisition. Merges online ventures with current, offline marketing efforts, creating value based on customer participation and return visits. Focuses on developing online commerce by building a customer base via email.
  • Author of 5 books on Internet commerce: Director of Sales (1996), Beginner's Guide to Internet Marketing (1997), Insider's Guide to Affiliate Programs (1998), Winning the Affiliate Game (1999), and Net Profits (2000).
  • Designs and develops member's areas and training platforms including the Internet Marketing University (2002), Demand Lab (2003-2004), Right Now Marketing (2005) and the new business social network, Perform or Die (2007).
  • Received his Master's Degree in Instructional Technology, developing projects on the Internet since its infancy.
  • Outsourced business development specialist to corporations in the Bay Area and Silicon Valley since 1986, managing profitable, start up divisions within fast growing high tech businesses during extreme growth.

Proof -- In Their Own Words

“There is no question that Declan is the Master of Internet Marketing and using Blogs and Viral Marketing to achieve results...he wrote the book on it and he is brilliant and effective. You should also know that Declan is much more than just an Internet Marketing genius. He is a man of integrity and compassion who puts a lot of effort into helping the world and the people in it through his good works. It's an honor to know and work with Declan. I wish everyone could have that opportunity.” November 5, 2006
Ellen Stiefler

“I've known Declan for over a decade, and every encounter has been a mind expanding experience. He knows more about marketing than most because he'd done more than anyone, pioneering what other copy and teach. Trust Declan. Take his advice and you will be richly rewared.” September 4, 2006

Warren Whitlock, Book Marketing Expert, ZeroCostPromotions.com

“Declan might be best known as the "Godfather of Affiliate Marketing", but he is also one of the true Internet marketing innovators of the past 6 years. A powerful speaker, he has educated students at UCSB, keynoted a Fortune 100 marketing summit and empowered over 2000 small business owners in London. He is a brilliant marketeting strategist. You are very fortunate if you work with him.” May 25, 2004

Ola Edvardsson, Performancy.com

“Declan helped us at a critical time in our development as a new entity. He was our eyes and ears to what was really happening in the email and affiliate world of the internet. He delivered the industry knowledge and experience it would have taken us years,and more $$$ to obtain ourselves. He can help you avoid unneccessary expenses and focus on where the internet is headed not where's it been.”

May 14, 2004 -- Scott Martineau ConsciousOne.com

“Declan is a leader in using the internet to return investment fast. He knows how to accelerate your processes and techniques to produce results that will surprise even the most experienced. And he does it FAST. If you need a revenue boost, more registrations, help with affilates or any internet malaise, call Declan now.” May 13, 2004 Chaz Berman

Gloria Borza -- Network Solutions

"Declan helped us get a better handle on our reseller channels, with a defined methodology that delivered predicted, high-quality results."
          -Gloria Borza
           Acquisition & Affiliate Marketing, Network Solutions

Kathryn Wardell -- eBags

"Declan's global perspective on the Internet affiliate marketing space proved invaluable in the planning and subsequent launching of our affiliate program. Dunn helped us define our market and develop a strategy for attracting and retaining affiliates. He also provided several valuable "dos and don'ts" -- items we otherwise would have learned the hard way. As when embarking on any new business endeavor, working with the established experts in the field is a critical (and economical) key to success."
        -Kathryn Wardell
         Director of Business Development, eBags

Beth Kirsch -- (From Affiliate Summit keynote)

" 'The keynote speaker, Declan Dunn, had the best overview of affiliate marketing I have ever seen. It was well worth the money just to see him. I thought the topics covered were well choosen and represented the key topics in affiliate marketing."
          -Beth Kirsch
           Affiliate Manager


Accomplishments

* Created lead process which drove almost $10 million in assets for dollars a lead within 4 months, driving users from online inquiry to offline meetings with financial planners.

* Increased Fortune 1000 acquisition 2000% in 1 year through tested, proven strategies.

* Doubled sales of top technology company's affiliate program through strategic positioning and development of a testing system.

* Generated 1 million registrations in 90 days for a client targeting quick conversion through its affiliate network.

* Created automated affiliate marketing system that generated over $500,000 per year with 1 employee managing the network part-time.

* Selected to keynote and present at major industry conferences held by JupiterMediaMetrix, Iconocast, Inman's, ClickZ, AffiliateSummit, and many other international conferences because of ability to put Internet marketing into plain, simple English.

* Developed educational site as part of Master's Project in 1994 which still reaches over 6 million students and teachers per year today, based on the same marketing principles used at Dunn Direct Media.

Dunn Direct Media 
team will be in your area:


Be A Show Host Workshop
Hands On Training in Audio & Video Development and Promotion

Chico, CA.
March 17-19, 2008

Media Breakaway
Affiliate Event

Denver, CO.
August 9-10, 2007

Dunn Direct Media Workshop
Chico, CA.
October 11-13, 2007

"You might like to know that our two new sites launched 3 weeks ago. Revenues are up 100% over last year and we’re capturing 4 times the contacts each day as a result of the “Which Best Describes You?” home page feature you suggested long ago "
Jane Deuber, Founder, Direct Selling Women's Alliance -- DSWA.org


"You feel like you have a guru or a mentor on your side; Declan will show you which of your ideas are great and which ones to avoid."

Scott Martineau - ConsciousOne


""We operate the web site consciousone.com. I've really enjoyed working with Declan Dunn and his Marketing system. Our relationship with Declan started about six months ago. It has been one of the joys and one of the more interesting learning experiences that I've had in my 20-year business career.

One of the reasons we used Declan was we needed to really increase our knowledge quickly—what to do, and more importantly, what not to do online. There's thousands of advisors online suggesting ways to spend your money and time; Declan and his Marketing system have seen the things that work and many more that don't. Declan moved us quickly up the learning curve; we avoided all the costly mistakes that generally occur for startup businesses. On the Internet things move so quickly I didn't have the time to waste on things that don't work or mistakes that more-experienced people would avoid right off the bat. Declan also taught us the value of testing and affiliate programs.

Without Declan, we would have wasted a lot of time and would not be where we are today. Declan introduced us to multiple associates who have also helped us. When you get involved with Declan, you get all of their resources. Declan does care, and he does take the time to make sure you're getting the best effort from him. You feel like you have a guru or a mentor on your side; Declan will show you which of your ideas are great and which ones to avoid."."
        -Scott Martineau
         CEO, ConsciousOne.com



The Dunn Direct Media System has helped clients large and small including:

testimonials

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